The Sugar Show: What to Expect from a Skincare Distributor

Alexander’s Aesthetics is so excited to be apart of The Sugar Show with Shannon “Sugar Mama” O’Brien from Love2Sugar. 

View the podcast below.

The SugarShow, S2, Ep. 6: What to Expect from a Skincare Distributor with special guests Wendi & Cee, Alexander’s Aesthetics

A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that!

Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation–to educate and provide information for clients while they are trying to find the right products for them and their businesses.

Q: Wendy, when did you decide to jump into the family business?
A: My mom took it over while I was an adult so I didn’t grow up with it. My husband and I both worked in the volatile business of tech in Colorado and decided we wanted something different. At the suggestion of my mother, we jumped into opening Alexander’s Aesthetics in Colorado. Once I opened the business, I definitely had a new-found respect for my mother and knowing exactly what she did day in and day out for work. When you work with a good distributor, you get so much more. 16 years ago I started working with you, and here we are–teaching side by side!

Q: How do you choose a company like Sugar of the Nile to bring to your clients?
A: We had been looking around for sugar at the request of some of clients but hadn’t been impressed with any of the companies. When we met Sugar of the Nile, we realized they were not only a wonderful family owned company with a solid product, but Emily was an exceptional person to work with. She was willing to join us at shows and provide education which is completely in line with our business.

Q: What are you looking for when selecting a new product?
A: The things that we are looking for is a reputable company that is in it for a partnership, not as a product sales. They need to be willing to build us as well as us build them up. We test all of the products before bringing it on to ensure that it meets our standards. Cost is also something we look at in order to keep things affordable to our clients. At the end of the day, we try to provide a good sampling of products because there is so much out there. And, we want to make sure they have training and education that can be passed down–it is key.
You all do the vetting process for them! That is an amazing advantage.
One thing that we really talk about with our Sugar Tribe is to engage. It isn’t about just clicking and buying. It is about connecting with your audience. And with the Sugar Tribe, I encourage them to learn more about their distributor, to ask questions about complementary products, and to ultimately provide the best experience for their clients.
Q: What is the best way to engage with a distributor?
A: A physical visit is great if they are able to do it. It allows them to engage and put a face with the name. They can see the personality behind our brand. If that isn’t available, take the classes, look through the materials, and read through the product breakdowns. There is so much information to start with and then you can connect with us for extra questions. Unfortunately, we won’t have trade shows to connect, but call us. Build the relationship with us. And don’t forget, social media! Connect with us there!
Ordering sugar from Alexander’s comes with so much more. You can get internal nutrition to know what reactions could happen, PPE, your supplies, your sugar mats–really everything that you need can come from one place!
If there is something that we don’t carry–ask. The more they hear about a product, the more they will learn about it and research it so that we can consider adding it. Alexander’s can’t possibly carry everything, but this is how they find out about new products.

ABOUT ALEXANDER’S AESTHETICS
Alexander’s Aesthetics was started in 1980 by Alexander Desy. Alex had a passion for skin care that showed through his work and his idea to open a shop that not only provided facial products, supplies, and equipment, but also education. Aestheticians no longer needed to spend numerous hours shopping for their supplies. They now had one place to buy wholesale supplies.
Alex has since passed on and the shop was taken over by his mother, Margaret Desy, whose goal was to maintain Alex’s passion and dream for Alexander’s Aesthetics. And she did it! She did it so well, that in 1999 she retired in Florida and passed the dream on to her cousins, Pat and Cee Michael, owners of Alexander’s Aesthetics, Inc. In 2016, Pat and Cee’s daughter, Wendi, opened Alexander’s Aesthetics II in Colorado.
In line with Alex’s original mission, Alexander’s, is dedicated not only to preserve a family tradition, but also to provide the best salon and esthetic wholesale supplies, customer service, and education in the esthetic industry, As a family business we strive hard to keep Alexander’s the best source of total accessories for the professional aesthetician.

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Alexander’s Aesthetics II is nominated by Lipgloss + Aftershave

Alexander’s Aesthetics II is excited to be nominated in two categories by Lipgloss + Aftershave for their 2020 L+A Favs Professional Skin Care Awards!

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Learn more about Drop Ship

Drop Ship is a retail fulfillment method where your store doesn’t keep the products it sells in stock. Instead, when you sell a product(s) using the drop shipping method, you purchase the item from your distributor (Alexander’s Aesthetics) and have it shipped directly to your customer. As a result, you don’t need to have the product in stock.

Benefits of Drop Ship

  • Drop Ship allows you to not spend extra money trying to keep your retail stocked.
  • Get started retailing to your client even if you have not done so in the past.
  • Once your client purchases an item – contact Alexander’s Aesthetics II and have us ship directly to your client. You save time and money.

Click here to start shopping

Posted in Bay Area Estheticians, California Estheticians, Doctor D Schwab, Esthetics, News, Skin Care, Skin Care Tips, Specials, Tips, Waxing Accessories, Webinar | Leave a comment

Changes in shipping policies and in-store shopping

We are making a few changes to our policy


At Alexander’s Aesthetics, the health and safety of our clients is our top priority.

Our business is taking orders during regular business hours and we will continue to pack and ship orders and fulfill curbside pick-up orders. If we do expect any delays, we will let you know via email as soon as possible.

Our staff and clients are our primary concern in the wake of this closure. We are entering truly uncharted waters as a company. While nothing can be certain, we are taking every necessary step to provide you with service so you can continue servicing your clients.

Our business is open during regular business hours and we will continue to pack and ship orders and fulfill curbside pick up orders. If we do expect any delays, we will let you know via email as soon as possible.

Options on ordering:

  • Orders can be submitted online or call-in.
  • The shop will be closed to walk-ins.
  • UPS shipments will continue
    • Please allow additional business days for orders to be processed and shipped.

Please contact Cee directly with any questions: cee@alexanders-aesthetics.com

Thank you and as always, thank you for your support of our small business.
We hope we can all weather this together, and most importantly, we hope you stay healthy and safe.

Cee Michael, owner
Alexander’s Aesthetics Inc


Why choose Alexander’s Aesthetics for your aesthetic needs?

  • Same Day Shipping (Monday – Friday)
  • Free Shipping $200+ on online orders
  • Free Shipping for Skin Script online orders over $49
  • Curbside Pick Up (Monday – Friday)
  • Drop Shipping direct to your clients
  • No minimum orders
  • We use recycled and biodegradable packing material as much as possible
  • Free Online Education – Click here to view our webinar schedule
  • Fast customer service
  • No automated recordings
  • Knowledgeable & friendly staff
  • Quantity discounts
  • High quality products
  • One stop shop for your aesthetic needs!

If you have any questions, please feel free to call us at 800-367-2539

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Alexander’s Aesthetics Spotlights our favorite earth friendly product lines

Sustainability has become an important issue in skin care over the last few years and many emerging and established brands are shifting their manufacturing processes and charitable outreach to meet the demands of their customers to be more eco-friendly.  Alexander’s Aesthetics Spotlights our favorite earth-friendly product lines:

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Posted in Bay Area Estheticians, CA Botana, Ca Botana Skin Care, California Estheticians, Couleur Caramel, Demo, Doctor D Schwab, Earth Day, estheticians, Esthetics, Intrinsics Cotton, News, Skin Care, Sugar of the Nile, Waxing, Waxing Accessories | Leave a comment